Canadians have been renown for their active venture in the production of various craft beer brands. The history in brewing traces its roots back in the 1600s when the European settlers started brewing. Recently Canada has grown spontaneously in the production of craft beer and microbreweries. The activity that has enabled the country to be the worldwide leaders in wineries and craft beer. Craft beer and microbreweries are now dominating in the populated market where traditional winemakers use to occupy. The reason why the industry is changing fast is due to the presence of smart mind and innovative people like Eli Gershkovitch.
Eli Gershkovitch who was recently a contender for the world open beer championship which was held in the United States is the founder and the CEO of Steamworks Group. Through his innovative and creative mind, he has set many outlets and facilities in various location. Eli Gershkovitch is a pilot and a lawyer who pioneered in the establishment of the incorporated Steam-powered brewing company. Eli Gershkovitch used his attorney skills and knowledge to start his first brewing company despite the challenging legal requirement which was unfavorable to many investors.
Eli Gershkovitch has a unique marketing strategy which makes his craft beer more famous (Interview.net). He sells at low prices than others and takes time to produce quality brands of beer. Eli Gershkovitch has made tremendous strides than other craft beer companies in Canada and across the globe.
During the championship, Eli Gershkovitch witnessed how his country had taken over the alcohol industry (http://beermebc.com/2017/05/29/fifth-episode-of-flights-season-two-steamworks-brewing-company/). Canadian breweries won most of the remarkable victory including ten gold medals and other 14 awards. Additionally, there was one Ontario Brewery company that secured a position in top ten breweries of the year. The dynamic change in the wine industry in Canada has improved the living standard as well as the economy. The Canadian Craft Beer Companies did well in Berliner Style Weisse, Vegetable Beer, and American-style Fruit Beer category.
Canadian beer is tasty, smooth, floured and fruity. It all depends on the customer`s interest. Some of the Craft beers include Propeller IPA, Red Racer IPA, Mad Tom IPA, La Fin Du, Pump House Blueberry Ale and many others. All the brands are available in both retail and wholesale in various pubs across the country.