Guilherme Paulus is an internationally-known and respected businessman who lives and works in Sao Paulo, Brazil. He co-founded a tourism company in 1972 when he was just a year out of college having earned a degree in business administration. This company, CVC Brasil Operaadora e Agencia de Viagens S.A., is now the largest tourism company in all of Latin America and has partnerships with tourist operators, hotels, rental car chains, and other entities around the world.
There are two ways that Guilherme Paulus developed CVC into the company that it is today. First, he started offering more products and services than any other company in the industry. He says that he would often go along on tours to see what worked and what didn’t. During one tour with a number of French citizens, for instance, he could perceive they were rather bored. He quickly went into action and rearranged what they would be doing going forward. As a result they started having a lot more fun and when they went home they talked up his company which led to even more business coming his way. Visit Guilherme Paulus at Forbes for more info.
Guilherme Paulus also grew his company by not being afraid to start offering tours in smaller cities outside the traditional tourism area of Brazil like Rio de Janiero and Porto de Galinhas. He started opening up tourist locations in cities with less than 50,000 people which was unheard of at the time but turned out to be a brilliant strategy as a lot of people want to get out of the regular tourism hot spots.
He founded his second business, GJP Hotels & Resorts, in 2005. Guilherme Paulus has built three to five-star hotels in a number of Brazilian cities in the past 13 years. His premier resort is Saint Andrews which is located in Gramado, Brazil. This resort has a world-famous golf course and a huge number of other amenities. The Saint Andrews resort is joined by 19 other hotels. His latest one is Prodigy Gramado which has developed into a hotel very popular with both tourists and business travelers.